Building Landing Pages with AI Tools: A Comprehensive Guide

Based on insights from Kevin Kern's Twitter thread

Introduction

This guide walks you through the process of creating high-converting landing pages using various AI tools. From copywriting to design, development, and optimization, we'll cover everything you need to know.

Table of Contents

• Building Landing Pages with AI Tools: A Comprehensive Guide
  • Introduction
  • Table of Contents
  • 1. Copywriting with AI
  • 2. Design Inspiration
  • 3. Development
    • Tech Stack Recommendation
    • Development Prompt
  • 4. Prototyping Tools
  • 5. AI Image Generation
    • Premium Tools
    • Free Resources
    • Optimization
  • 6. Video Enhancement
  • 7. CRO Tips
  • Conclusion

1. Copywriting with AI

AI tools can help you create compelling copy for your landing page. Here's a proven prompt structure:

Create compelling landing page copy for [product/service]:
- Target audience: [describe ideal customer]
- Key benefits: [list main benefits]
- Tone: [professional/casual/friendly]
- Include: Hero section, Features, Benefits, Social proof, CTA

2. Design Inspiration

Before diving into development, gather inspiration from these top resources:

• Land-book.com (opens in a new tab) - Curated landing page examples
• Godly.website (opens in a new tab) - Creative web design inspiration
• Rebrand.gallery (opens in a new tab) - Brand and landing page showcase
• Landingfolio.com (opens in a new tab) - Landing page design gallery

3. Development

Tech Stack Recommendation

• Next.js for the framework
• Shadcn for UI components
• TailwindCSS for styling
• Lucide React for icons

Development Prompt

Create a landing page with:
- Next.js App Router structure
- Shadcn components integration
- TailwindCSS styling
- Responsive design
- Performance optimization
- Image placeholders
Components needed:
- Hero section
- Feature grid
- Testimonials
- Pricing section
- Contact form
- Footer

4. Prototyping Tools

Rapid prototyping tools to speed up development:

• v0.dev (opens in a new tab) - AI-powered web development
• bolt.new (opens in a new tab) - Quick prototype generation
• lovelable.dev (opens in a new tab) - Design to code conversion

Tips for iteration:

• Start with a basic prototype
• Customize colors and typography
• Add brand elements
• Integrate with your CMS (e.g., Storyblok)
• Test responsive behavior

5. AI Image Generation

Premium Tools

• Midjourney - High-quality, artistic images
• Fal.ai - Fast, API-first image generation
• Replicate - Open source model deployment

Free Resources

• Unsplash (opens in a new tab) - High-quality stock photos
• Pexels (opens in a new tab) - Free stock photos and videos

Optimization

• Use TinyPNG (opens in a new tab) for image compression
• Implement lazy loading
• Consider using next/image for Next.js projects

6. Video Enhancement

Bring your landing page to life with:

• Runway (opens in a new tab) - AI video editing and generation
• Sora (opens in a new tab) - OpenAI's text-to-video model
• D-ID (opens in a new tab) - AI-powered talking avatars

7. CRO Tips

Optimize your landing page for conversions:

1. Clear value proposition above the fold
2. Strong call-to-action (CTA) buttons
3. Social proof (testimonials, logos, case studies)
4. Mobile-first design
5. Fast loading times
6. A/B testing key elements

Conclusion

Building an effective landing page with AI tools requires a combination of:

• Strategic copywriting
• Thoughtful design
• Solid development
• Continuous optimization

Remember to test your landing page across different devices and gather user feedback for continuous improvement.

Source: Based on insights from Kevin Kern's Twitter thread on building landing pages with AI tools.